Often invisible, mental illness is one of the most pervasive health issues in the country with far-reaching consequences for every Canadian. One in five people will experience a form of mental illness at some point and most will be reluctant to talk to a co-worker, friend or family member about their struggle, let alone seek treatment. While you may never experience mental illness first-hand, it is likely that you know someone who will.

On September 21, 2010, Bell announced the launch of an unprecedented multi-year charitable program dedicated to the promotion and support of mental health across Canada. The five-year, $50 million initiative supports a wide range of programs that will enhance awareness, understanding and treatment of mental illness and promote access to care and research across the country.

One of the key pillars of Bell’s Mental Health Initiative is anti-stigma. As part of Bell’s efforts to reduce the stigma of mental illness, the Let’s Talk awareness campaign has already begun to engage Canadians in the dialogue around mental health.

Once again, with six-time Olympian Clara Hughes front and centre, the second annual Bell Let’s Talk Day campaign will feature a national multi-media campaign that culminates on February 8, 2012.  Joining Clara as spokespeople for Bell Let’s Talk Day and to help grow the dialogue on mental health this year are composer and performer Stefie Shock and actor-comedian Michel Mpambara.  

On Bell Let’s Talk Day, Bell will contribute $.05 for every text message and long distance call sent by Bell and Bell Aliant customers to mental health related initiatives. In addition to phone and text, people will be encouraged to engage in dialogue about mental health through social media and access information about the mental health community via the Bell Let’s Talk portal at http://letstalk.bell.ca/.

Recognising that simply talking makes a significant impact in breaking down the barriers to mental health, the campaign encourages people to “start the conversation” about mental health and engage in dialogue with friends, family and co-workers.

Join the conversation with Bell and CTV, and help reduce the stigma of mental illness.